Transformers, Hasbro Toys

At Hasbro, I was part of the Advanced R&D team charged with new and different concepts on a regular basis. Our team was tight, we had loads of fun and every six weeks or so we pitched some pretty exciting projects to the company. The experience honed my creative skills as well as my rendering and prototyping abilities.
In a brainstorm session, Advanced R&D was tasked to invent new characters for the Transformer toy line. Eventually my sketches became Longview, another character in the line.
Hasbro taught me how to take an idea to market, manufactured, packaged and targeted to a specific audience. During my time at Hasbro our team were able to place product in all of Hasbro's toy lines, from infant to preschool including boys and girls toys.


